Wild Sparkle - Fermentation Festival Branding

Complete visual identity and communication system for a fictional one-day event in Lyon

Wild Sparkle is a self-initiated branding project for a fictional fermentation festival in Lyon. The goal was to develop a complete visual identity system for a public cultural event and apply it across print, digital, environmental, and promotional materials.Fermentation is both a culinary craft and a living process. It involves time, transformation, bubbles, texture, microorganisms, exchange, and care. The visual direction of Wild Sparkle was built around these qualities.

Logomark and logo variants

The Wild Sparkle logomark is inspired by fermentation bubbles - one of the most recognizable visual signs of active fermentation. The symbol is designed to feel organic, playful, and simple enough to work across very different formats.The primary versions are the white and orange logos. The black and green versions are secondary variants used when contrast, production method, or background color requires them.

Typography

A flexible typographic system for expressive headlines and clear event information.

Color and texture

The color palette is inspired by fermented products: kimchi, kombucha, pickles, miso, hot sauces, sourdough, and other foods with rich natural colors. Along with flat colors, I've made textures and patterns representing the imperfect, layered, organic quality of fermented foods.

Caramel Beetle

Visual identity for an apparel shop

Caramel Beetle is a visual identity concept for an Etsy-based clothing and accessories store built around cute macabre mysticism.The shop was imagined as a curated platform for artists creating work within this specific magical-macabre niche, with illustrations printed on apparel and lifestyle accessories.My role included developing the logomark, brand direction, and key visual applications for the store.

LogoThe main color version was created to work equally well on light and dark backgrounds.
A simplified one-color version was also developed for practical production needs, such as garment labels, stamps, or small-scale print applications where the full-color mark would be less effective.

Banner IllustrationThe shop banner was inspired by the visual tradition of danse macabre. In this version, the reference is deliberately softened and reinterpreted in a playful way.Rather than creating a dark or frightening image, the banner presents dancing people and fantasy creatures as part of a strange but welcoming world. The goal was to make the mystical theme feel joyful, inclusive, and suitable for a contemporary apparel brand.

Garment label mockup

Application of the simplified logo on an inside neck label, demonstrating how the identity can function in a real apparel production context.

Jessamy Wild

Logo design for a home decor store

Jessamy Wild is a logo concept for a home decor store. It is based on a stylized blue bird silhouette, inspired by the decorative quality of traditional blue Dutch tiles and the simplicity of Scandinavian folk ornament. The goal was to create a logo that feels calm, decorative, and conveys a sense of coziness.

Sci-VR

Logo design for a VR development company

Sci-VR was a logo project for a virtual reality development company working at the intersection of science, simulation, and aerospace training. The company created VR-based environments and training systems, including projects connected with astronaut preparation and space-mission simulation.

Logo conceptThe visual idea is inspired by the structure of an atom and orbital diagrams often associated with science and physics.The contrast between the classic serif “Sci” and the bold, modern “VR” creates a bridge between scientific authority and young immersive technology.

Design processThe project explored several visual directions connected to science, space, and virtual reality.
The final direction avoided literal spacecraft or astronaut clichés and instead focused on a more flexible scientific symbol.

I have hands-on experience in book layout, publication design, and print production, with Adobe InDesign as my primary tool for multi-page editorial work.My experience includes paper books, journals, picture books, and comics. I can prepare print-ready files for both print-on-demand platforms and traditional printing houses, including prepress checks, color management, bleed, margins, image resolution, export settings, and production-specific requirements.I am also able to format and adapt e-books with flexible layouts according to the technical standards of different digital publishing platforms.

Stylized 3D Character Scene

A short Unreal Engine demo created to demonstrate a complete 3D production workflow: character design, sculpting, grooming, texturing, scene assembly, rendering, and color grading.The character was developed from hand-drawn sketches, sculpted in ZBrush, prepared in Maya, groomed with XGen, and textured in Adobe Substance 3D Painter using a stylized hand-painted approach. The scene was assembled and rendered in Unreal Engine 5, with environment setup, lighting, atmosphere, camera animation, and custom material effects. Final color correction and grading were completed in DaVinci Resolve.Tools: ZBrush, Maya, XGen, Adobe Substance 3D Painter, Unreal Engine 5, DaVinci Resolve

Character Design Study

Character developed from hand-drawn sketches; Modeling and UVs in Maya; Texturing in Adobe Substance 3D Painter

54th Venice Biennale

Participation in the Central Asia Pavilion, 2011

A video recording of an English class in an Uzbek middle school. This almost ready-made project is a documentation, a snapshot of the tectonic processes of globalization. I wanted to show one of many events of expansion and mixing of human cultures, their fusion, loss of old cultural values, and the beginning of new ones. It's not about Uzbek people as such or so-called Western civilization but rather about the birth of common cultural values at the point of contact.