My name is Artyom Ernst. I am a graphic designer and children's book illustrator based in France.
Graphic Design
Wild Sparkle - Fermentation Festival Branding
Complete visual identity and communication system for a fictional one-day event in Lyon
Wild Sparkle is a self-initiated branding project for a fictional fermentation festival in Lyon. The goal was to develop a complete visual identity system for a public cultural event and apply it across print, digital, environmental, and promotional materials.Fermentation is both a culinary craft and a living process. It involves time, transformation, bubbles, texture, microorganisms, exchange, and care. The visual direction of Wild Sparkle was built around these qualities.
Logomark and logo variants
The Wild Sparkle logomark is inspired by fermentation bubbles - one of the most recognizable visual signs of active fermentation. The symbol is designed to feel organic, playful, and simple enough to work across very different formats.The primary versions are the white and orange logos. The black and green versions are secondary variants used when contrast, production method, or background color requires them.
Primary and secondary logo variants.
Logo development: first sketches.
Visual inspiration: bubbles formed during fermentation.
Typography
A flexible typographic system for expressive headlines and clear event information.
Color and texture
The color palette is inspired by fermented products: kimchi, kombucha, pickles, miso, hot sauces, sourdough, and other foods with rich natural colors. Along with flat colors, I've made textures and patterns representing the imperfect, layered, organic quality of fermented foods.
Main color palette with HEX and RGB values.
Colors and textures inspired by the visual richness of fermented foods.
Hero poster system
The main festival poster was designed as a modular three-poster composition. The central poster works independently as the main event poster, while the two side posters extend the atmosphere and create a larger visual installation when placed together.
A three-poster system designed to work both as a single campaign image and as a larger street display.
Bus stop poster
The bus stop poster follows the same visual identity but uses a different communication strategy. It can contain more information because people often stand close to it and have more time to read.
A more information-rich poster format designed for close-distance reading.
Festival map
The festival map was designed for visitors who have already arrived on site and need to understand the event layout quickly. It combines wayfinding, program logic, and brand atmosphere into one practical object.
A more information-rich poster format designed for close-distance reading.
Program brochure
The festival program was designed as an A4 tri-fold brochure. It can be distributed before the event as a promotional object or given to visitors at the entrance on the festival day.The outside of the brochure contains the main event details, useful visitor information, contact details, and general festival presentation. The inside contains the full program.The schedule is presented as a Gantt-style timeline to make overlapping activities easier to understand. Since several talks, workshops, labs, market activities, and community events happen at the same time, this format helps visitors read the day “at a glance” instead of scanning a long list.
A tri-fold program brochure.
The festival program with a timeline-based schedule for overlapping festival activities.
Landing page
The page was designed for desktop, tablet, and mobile layouts, with responsive decorative elements and a consistent visual system across screen sizes.
Social media templates
Social media templates using the festival’s background system, typography, and color palette.
Festival container kiosks
The same identity applied to small container booths used by vendors during the event. This includes a top banner, a freestanding A-frame sign, and a small vertical panel for product lists, prices, or tasting information.
Event staff and merchandise applications
Event volunteer badge designed for quick identification and visual consistency.
Simple merchandise application using the primary logomark.
Conclusion
The case study demonstrates a complete identity system from concept to application. The project includes logo design, visual research, typography, color direction, print layout, campaign design, information design, environmental graphics, responsive web design, social media templates, and mockup presentation.The main challenge was to keep the identity expressive and festival-like while still making practical information clear: schedules, maps, locations, event categories, calls to action, and visitor guidance.Tools: Adobe Illustrator, Adobe Photoshop, Figma
Caramel Beetle
Visual identity for an apparel shop
Caramel Beetle is a visual identity concept for an Etsy-based clothing and accessories store built around cute macabre mysticism.The shop was imagined as a curated platform for artists creating work within this specific magical-macabre niche, with illustrations printed on apparel and lifestyle accessories.My role included developing the logomark, brand direction, and key visual applications for the store.
LogoThe main color version was created to work equally well on light and dark backgrounds.
A simplified one-color version was also developed for practical production needs, such as garment labels, stamps, or small-scale print applications where the full-color mark would be less effective.
Banner IllustrationThe shop banner was inspired by the visual tradition of danse macabre. In this version, the reference is deliberately softened and reinterpreted in a playful way.Rather than creating a dark or frightening image, the banner presents dancing people and fantasy creatures as part of a strange but welcoming world. The goal was to make the mystical theme feel joyful, inclusive, and suitable for a contemporary apparel brand.
Garment label mockup
Application of the simplified logo on an inside neck label, demonstrating how the identity can function in a real apparel production context.
Jessamy Wild
Logo design for a home decor store
Jessamy Wild is a logo concept for a home decor store. It is based on a stylized blue bird silhouette, inspired by the decorative quality of traditional blue Dutch tiles and the simplicity of Scandinavian folk ornament. The goal was to create a logo that feels calm, decorative, and conveys a sense of coziness.
#3
Logo for a VR development company
The final logo version
The thought process
The mockup
SIRIUS-19 Booklet - International science project conducted by the Institute of Biomedical Problems of RAS and Human Research Program NASA
(see the last page)
#4
Poster designs for a lecture
#5
Flyer design (two sides)
Book Layout Design
Illustration
Vector Illustration (Illustrator, Figma)
Children's Book Illustration
3D
#1
Full workflow: Character design, Sculpting (Zbrush), Modeling\Hair (Maya, Xgen), Texturing (Painter), Scene assembly, Rendering (Unreal Engine 5), Color grading (Davinci Resolve)
#2
Character design, Character Modeling, UVs in Maya; Baking, Texturing in Adobe Painter
2D
#1
Concept Art. Digital Painting
Experiments
Participation in the 54th Venice Biennale (2011)
Central Asia Pavilion
A video recording of an English class in an Uzbek middle school. This almost ready-made project is a documentation, a snapshot of the tectonic processes of globalization. I wanted to show one of many events of expansion and mixing of human cultures, their fusion, loss of old cultural values, and the beginning of new ones. It's not about Uzbek people as such or so-called Western civilization but rather about the birth of common cultural values at the point of contact.
Other art wanderings
